Standing out is hard. I can help.
Every provider sounds the same nowadays. The same outreach. The same conference booth. The same pitch deck. Meanwhile, organizations have real problems they need help solving — but they can't find the right partner in all the noise.
I'll help you break through.
I've been the operator, the practitioner, the buyer, the implementer, and the provider. I know how work gets done on the frontline, what resonates with decision makers in different industries, and what it takes to move organizations to action. Over 25 years I've built the expertise, the credibility, and a global network that can help you connect your solutions to the people who will benefit most.
IMPORTANT NOTE: Every engagement reflects my brand. I work with providers who genuinely drive positive outcomes for the organizations and people doing the hard work every shift. This standard is what makes me worth your investment.
Partnership opportunities
Whether you're looking to build brand awareness, reach new buyers, sharpen your GTM strategy, or deepen your presence in the marketplace, I can help. Every engagement is designed to deliver measurable value — for your business as well as the frontline community we serve.
Strategy + Advising
Frontline buyers are hard to reach. Generic messaging gets drowned out by the noise. Your strategy must show you understand the buyer's challenges, how work gets done in their industry, and what each key stakeholder — Operations, L&D, HR, and IT — cares about most. I help you shape a full GTM motion that elevates your products and services above the competition and grows your business.
- Clarify your ideal customer profile and industry fit
- Align your product roadmap to address evolving buyer needs
- Define your market positioning and targeted messaging
- Shape a GTM strategy that drives pipeline and accelerates deals
- Support expansion into new markets and buyer segments
Content + Thought Leadership
Ads don't sell. Ideas do. I build and deliver thought leadership content that connects frontline challenges to proven solutions. I make sure your work is worth talking about and gets in front of the right people at the right time.
- Create articles, guides, and resources that connect your brand to field-tested frontline practices
- Host webinars, panels, and conference sessions that align your brand with critical frontline conversations
- Partner on original research that adds value and boosts your credibility in a crowded marketplace
- Produce sponsored content that puts your brand in front of an engaged community
- Feature your customers in content that amplifies their success and reinforces your solution's impact
Why partner with me?
I'm the world's foremost expert in frontline enablement and performance. I developed this expertise by doing the work — managing complex operations, implementing enterprise technology at scale, supporting seven-figure deals, building winning GTM strategies, and engaging with the global community to drive meaningful change.
I literally wrote the book on this stuff. Now I'm focused on helping everyone in this space — businesses, associations, providers, and most importantly the employees doing the hard work — succeed together.
Events + Activations
Live events are one of the most powerful opportunities to elevate your brand, connect with buyers and influencers, and deepen relationships with your customers. I bring a proven ability to engage audiences and spark meaningful conversation — helping you make the most of every moment and leave a lasting impression.
- Deliver keynotes at customer events, leadership summits, and conferences
- Host sessions and moderate panels that shift perspective and motivate people to act
- Activate your expo presence with presentations, book signings, and activities that draw the right crowd
- Facilitate workshops and breakout sessions for customers and prospects
Sponsorship + Media
I'm constantly engaged with frontline practitioners and business leaders across newsletters, articles, social channels, and live sessions. Sponsoring my work helps me continue to bring field-tested ideas to the community — and puts your brand in front of an engaged audience that is actively looking for solutions. Every sponsorship is a chance to contribute to the community rather than just sell to it.
Example sponsorship opportunities and pricing:
- Ad placement — $450
- Social post — $600
- Newsletter edition — $1,500
- Webinar — $2,500
Custom packages are available to build a sustained presence across multiple channels. All sponsorships are subject to review to ensure alignment with my voice and content standards.
sponsor a book giveaway
The Frontline Enablement Playbook is the first book dedicated to enabling frontline performance. Sponsor a giveaway to put your brand directly in front of practitioners and leaders who are motivated to make change happen now!
Sales + Revenue Enablement
Selling into frontline businesses requires more than a generic pitch. Every industry is unique. Every buyer has different priorities. Earning their trust means proving you understand their challenges, metrics, and motivations. I help your sales and revenue teams develop the knowledge and confidence to engage the right people in the right conversations to accelerate your growth.
- Map your messaging to the specific industry challenges and outcomes
- Build outreach and talk tracks that resonate with key buyers and influencers
- Sharpen discovery skills to uncover the real problems and motivations driving decisions
- Train sellers to navigate buying committees and land the right value proposition
- Coach your team to lead with value and outcomes, not features and functions
Reseller + Referral
I'm always in conversations with frontline organizations that are actively looking for solutions. I take the time to understand your product, how it works in practice, and how it aligns with the challenges businesses are trying to solve. When the fit is right, I can bring you into the conversation and make it easier to connect with people who value a trusted recommendation over a cold pitch.
I work with a small, selective group of partners whose solutions are proven to make a real difference for frontline organizations and the people doing the work every shift.
GET IN TOUCH
Ready to stand out in a crowded marketplace? Fill out the form and I'll be in touch. Creative partnership ideas that don't fit a standard mold are always welcome!